Understanding French Fashion: How to Infuse Parisian Chic into Your Wardrobe

PARIS – Attention, American travelers: When visiting France, it’s best to leave your gym leggings at home if you plan to stroll through the streets of Paris, as they might attract some disapproving looks. But don’t worry—we’re here to guide you on how to blend sophistication with ease while exploring the French capital.

Marie Bou Aziz, a social media influencer with roots in both America and France, has mastered the art of balancing these two distinct fashion cultures.

"Most of the time, I’m in Miami, where the fashion is all about comfort—athleisure is the norm," Bou Aziz explains. "In the U.S., we embrace casual and relaxed styles, but in France, it’s all about chic comfort. The approach is similar but with a twist."

Bou Aziz emphasizes that French fashion is largely about subtlety and refinement. "The palette is very neutral," she says, pointing out that the right accessory can make a big difference. "You might add a pop of color with a purse or a small silk scarf, but you want to avoid anything too flashy."

In the U.S., French brands like Sézane, known for their oversized, cozy pieces and vintage-inspired bags, and Ba&sh, with its ‘50s high-fashion jackets and basics, are gaining popularity. "Sézane is a quintessential French brand," says Bou Aziz, describing it as "chic" and "effortless." The brand prioritizes quality over quantity, using sustainable and eco-friendly materials, which is reflected in its pricing—such as the iconic blue-striped Max shirt, which sells for $125.

"The French have a tradition of passing down clothing from one generation to the next," Bou Aziz shares. "Since I embraced this mindset, I’ve started investing in high-quality pieces."

While Americans tend to chase the latest trends, incorporating some timeless French staples into your wardrobe can provide you with pieces that stand the test of time.